He is the author of the 2005 book Olympic Turnaround and contributes widely to the media on sports business issues. Former IOC marketing director Michael Payne said the delay might work to the advantage of the IOC and Japan. F1 – USA. “The IOC has repeatedly faced serious challenges in the final road map into the games,” Michael Payne, the IOC’s marketing director for 20 years, … More recently Michael Payne has represented broadcasters in their attempts to lock up rights long term, such as Brazil’s TV Globo with its Olympic rights through to 2032. After a decade's absence, the return of Formula One to the BBC, acquiring the rights from incumbent ITV, mid contract. Development of a broadcast strategy for the World Athletics Championships 2007 / 2009, leading to a significant increase in coverage, audience levels and profiling of the Championships in the US, through a NBC, Versus, WCSN broadcast package. Forward thinking and motivational speakers will keep the audience engaged for two content-packed conference days. Evans was accompanied by marketing consultant and former IOC Marketing Director Michael Payne. President Bach knows Dushman from the early 1970s, when he was a junior fencer and Dushman was one of the world’s … Top speakers signed up to the anticipated event include Jordi Bertemou, CEO, Euroleague Basketball, Temel Kotil, CEO, Turkish Airlines, Sally Hancock, Director of Olympic Marketing and Sponsorship, Lloyds TSB, Ragip Balciogu, MD, Beko UK, Hakan Aydinol, General Manager, Galatasaray, Paul Samuels, Senior Vice President of AEG Global Partnerships, Europe and Christian Struck, Director of International Brand Management, Grundig AG. With the IOC having ruled out cancellation, though, the only realistic option was postponement to 2021 or 2022 – which, longtime Olympics executive Michael Payne told Yahoo Sports, is … Indian and Indonesian archers during a practice session at Rio de Janeiro with a Favela in the background. Michael Payne has been at the forefront of the sports marketing industry for over thirty years. Strategic advisor to Channel 7 Group resulting in the company winning back  the rights to the 2016 through 2020 Olympic Games. Also charged Thursday was former HEAT employee Michael Payne. Michael Payne, former IOC marketing director, says the Olympics need to be postponed until 2021, but adds that if they are held after the threat of coronavirus has passed, they could be "the greatest Olympics ever". Former IOC marketing director Michael Payne said the delay might work to the advantage of the IOC and Japan. “What better platform is there going … Advised on subsequent renewal negotiations to extend rights out to 2032 – only the second broadcaster to do so, after NBC. As Director of Broadcast and New Media Rights at the IOC, Michael Payne oversaw Olympic media rights negotiations to the value of more than $12 billion around the world, pioneering the multi-games bidding strategy and new dynamics to create market competition. Michael Payne, for over 20 years the IOC’s marketing and broadcast rights director, and now a high-profile and frequently-quoted independent sports industry consultant, is speaking to me in Lausanne, where he’s scheduled to have meetings that evening with senior executives from Alibaba, the Chinese e-commerce giant that joined the TOP programme in an 11-year deal in January. Michael Payne, long-time IOC marketing director, had to leave his position shortly after Jacques Rogge assumed the presidency. Volleyball – Global. He led the global marketing effort for the Olympic Movement for more than two decades as the IOC's first ever Marketing and Broadcast Rights Director. The IOC has asked its Athletes' Commission to gather responses about possible changes to Rule 50, before an Executive Board meeting in December. Michael Payne has been at the forefront of the sports marketing industry for over thirty years. Michael Payne the IOC Marketing Director at the Sydney 2000 Marketing Overview Global Media Briefing at the IOC Media Centre in the Menzies Hotel during the Sydney 2000 Olympic Games in Australia.... Get premium, high resolution news photos at Getty Images At The Olympic Museum, the IOC President attended the presentation of the autobiography of 96-year-old Russian fencing coach David Dushman. Michael Payne, Inc. 144 likes. 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