Lululemon today announced plans to acquire home exercise startup Mirror for $500 million. The acquisition is reflective of the company’s “power of three” plan. lululemon makes technical athletic clothes for yoga, running, working out, and most other sweaty pursuits. Lululemon, the company behind trendy fitness apparel, is getting into the hardware business with Mirror. Lastly, Lululemon needs to come up with a digital-only Mirror experience. No, really. lululemon’s ability to shift towards men (21% of sales were from men in 2019, up from about 0% in 2015) is the real key to understanding lululemon the brand, and provides a big clue towards the unstated rationale behind the Mirror acquisition. Enjoy Free Shipping .Returns On All Orders. A. This is a fast-growing subscription business for Peloton, and copying it might help grow Mirror's mainstream following. This mirror isn’t the only one of its kind. Letting Go Meant Sticking Around. As part of lululemon, MIRROR can further strengthen its position and accelerate its growth by leveraging lululemon’s deep relationships with its guests, ambassadors and communities, as well as the company’s infrastructure, including its store network and ecommerce channels, to acquire new users.” Mirror Combo is LuluLemon in Peloton’s Eye. Last week, athletic apparel company Lululemon Athletica announced it would be buying the interactive home gym, Mirror, for a cool $500 million.The deal comes as a … While home gyms and workouts have been on the rise for a while now, they have been more popular than ever due to COVID-19 shutting down gyms for nearly four months. ... MIRROR … Alexandra Polk. First, it takes an already-growing brand and gives it the scale - both in size and brand recognition - to grow even further and one day throw its weight around with Peloton. For now, the deal seems to be clicking. Sure enough, Mirror Co-founder and CEO Brynn Putnam told the Brew that Lululemon ambassadors will soon lead limited-edition Mirror classes. lululemon athletica inc. (NASDAQ:LULU) today announced that it has entered into a definitive agreement to acquire MIRROR, a leading in-home fitness co The Mirror purchase transforms Lululemon from a traditional retailer into a subscription-based firm with strong recurring revenues. Lululemon is buying Mirror, one of the key challengers to Peloton Interactive in the at-home fitness market will be sold online and in Lululemon stores later this year. As always, shipping is free. In June 2020, upmarket activewear brand Lululemon announced it was acquiring the business for a reported $500 million. Lululemon, Mirror, & ALL The 2021 Deals On Fitness Favorites. The actress in the Mirror ad is Cindy Laura. By acquiring Mirror, Lululemon kills two birds with one stone. As always, shipping & returns are free. Get the latest news, sport, celebrity gossip, TV, politics and lifestyle from The Mirror. Lululemon is now an investor in technology startup Mirror. An investment in Mirror is an investment in bringing those experiences into Lulu customers’ homes. Mirror will soon be on sale in select Lululemon stores, and Putnam says the union of the brands will allow them to do "more faster," which is "really fun and exciting." Update: In June 2020, Lululemon acquired the Mirror company. lululemon makes technical athletic clothes for yoga, running, working out, and most other sweaty pursuits. When Brynn Putnam sold her company for $500 million, she couldn’t walk away from what she created. Before starting Mirror, Putnam opened Refine Method, an acclaimed fitness studio that focuses on full-body training in small groups. The fitness lifestyle company announced on … Lululemon’s already big on adding fitness experiences to its existing stores. Lululemon to Buy Mirror, a Fitness Start-Up, for $500 Million. The acquisition is said to enhance Lululemon’s digital offerings to new and existing customers. Shop Designer Handbags, Wallets, Shoes And More At Site. On Monday, lululemon announced that it is going to acquire at-home fitness startup Mirror for $500 million. COVID-19 has led to a boost in Mirror sales and engagement Read full article. The Ratings Game Lululemon acquisition Mirror could generate $700 million and reach 600,000 subscribers by 2023: Bank of America Published: July 2, 2020 at 6:19 a.m. The two companies began a relationship in mid-2019 when Lululemon presented Mirror with an initial investment, which included a content partnership and classes offered by Lululemon’s Global Ambassador Program. Plus, as a functional mirror when not in use, the sleek, minimalist-approved design won’t mar your chic home decor vibes like other bulky treadmills and exercise bikes. The athleisure company’s first acquisition is a bet on the future of fitness and a way to further tie into the lives of its customers. Just today, Lululemon announced that it is installing Mirrors in 18 of its now 506 U.S. locations, including San Francisco, Washington, D.C. and Miami. Lululemon, the overpriced athletic apparel company acquired the fancy-at-home-gym-tech Mirror company for $500 million on Monday, according to this press release.It gets better. Mirror Entrepreneur Sold Her Fitness Startup to Lululemon. The acquisition of Mirror was an extremely smart business strategy for Lululemon. Who is the incredibly fit actress in the blue stretch pants in Lululemon's fitness Mirror TV commercial 'You're Not Alone?' Mirror, which sells a home fitness system that displays on a full-length mirror, announced $34 million in new funding on Wednesday. Lululemon has been a supporter of the brand since 2019 on branded content, and it was a natural move to acquire it. (Mirror was purchased by Lululemon last year, and the device features prominently on the Lululemon website.) Mirror, which launched in September 2018 and has raised $72 million from investors including Lululemon, is one of several companies changing the … MIRROR is the original innovator, patented and owned by industry leader lululemon, and founded by a former professional dancer and fitness industry veteran. Lululemon Athletica Inc. is buying at-home fitness company Mirror for $500 million, a deal that aims to capitalize on pandemic-fueled upheaval in the fitness and retail industries.. Although there were many trainers, we picked the Lululemon ambassadors more often than not, as they seemed to consistently provide a harder workout. Big stories with a big heart, always with you in mind. ET Working out, and most other sweaty pursuits experiences to its existing stores acquired the Mirror, Putnam opened Method! 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